Curly girls unite

It is time for females to embrace their natural hair and find products that promote their hair type. Using the correct products can help hair heal after heat and chemicals abuse. Dove has launched a product range, campaign  and book to help females of all ages to embrace their natural hair. The project aims to encourage young females to embrace their curly hair. The love your curls movement has the power to generate a new generation of females who are proud of their natural hair. The project further aims to encourage young girls to love themselves and boost their self confidence.

Love your curls: Campaign 

Dove has done extensive research into how standards of beauty had affected how young girls self esteem is influenced by how they view their curly hair. A global study was conducted in September of 2004 called “THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT” . The report was specially done for Dove to find out the global understanding of women, beauty and well-being – and the relationship between them.

Image: Camilla, aged 5
Image from Dove love your curls campaign video.

The Real Truth About Beauty study attempts to “deconstruct” and “reconstruct” women’s perceptions of female beauty using applied research across ten countries. Over the 10 countries 60% to 90% of the women use hair care products to look beautiful. The research unpacks how the ideal of females beauty is in many ways is a global concept enforced through the mass media.

I would encourage all women and men to read this article to again a broadened perspective of how standards of female beauty influence females self esteem. Although the report did not include South Africa in its study the concept of female beauty can bee seen as global and therefore still relevant in the South African context.

If you would like to be part of the change Dove has resources to help  moms, dads, guardians , teachers, mentors and youth leaders change how young girls perceive beauty. The resources include activities, self-esteem workshops guidelines and lots more. To access these resources click here.


Love your curls: Campaign Video 

Images of female beauty often come from the media and these images often perpetuate that straight hair is beautiful. Sadly natural curly hair is deemed unacceptable, unprofessional and not beautiful in many societies. This is why the Dove love your curls campaign is sending such an important message into society.

The Dove Love Your Curls video emphasizes the harsh reality of how young girls feel about their curly hair.


Love your curls: Book 

Love your curls is a book filled with poems and installations that elegantly outline the life experiences of many female with curly hair.

Love your curls book cover image.

The book is easily accessible (PDF download) and can be personalized and printed. This book could easily make a perfect gift for a young girl with curly hair because it could help her accept, embrace and love her hair.


“For all of the curly girls and the beautiful women
they will grow up to be. May you always embrace
the unique hair that makes you who you are.”

This is the message the book, filled with inspiring poems and instillation, leaves you with. Find out more from the author, Taiye Selasi.

Love your curls: Products 

Dove has produced a new hair care range called Quench Absolute  designed for dry, course and curly hair. The range aims to nourish hair and help define curls.

Stephanie Lee a YouTube Vogger provides tutorial on how to use Dove Quench Absolute products. Click here to visit her vlog.

Love your curls: Emojis

Straight-haired emoticons are cool, however they are strengthening the dominant ideology of female beauty. These inclusive curly-haired emoticons designed by the Dove love your curls campaign helps steer ideals of beauty into a new direction. Recently Whatsapp included emoticons of different races and hopefully they will include curl-haired emoticons too. Something as minor as a emoticon in our current multi media driven society can help someone feel fairly represented. 

Download: Curly Emoticons  for free

Dove Love Yourself Emoji – Encouraging all women to embrace their natural hair

Love your curls: Time for change 

Dove love your curls has touched on a very powerful part of the female identity that may be just as powerful as race and gender. The campaign has successfully found interactive ways of challenging ideals of female beauty  in aim of generating  a new generation of females with a more inclusive ideology of beauty.


Be bald and bold.

“Losing my hair was far worse than losing my breasts because I felt I looked like I was dying when in reality I was trying so hard to stay alive.”Jewel Henderson 

Many cancer patients experience anxiety when they realize they will no longer have their own hair and will face the pressure of society to wear a wig. Hair is often a large part of how we build our identity and express femininity as females. There are many emotions and questions that come with accepting being bald and choosing a wig. For individuals of color getting a wig that was the same hair texture they had before may be difficult if Cancer organizations do not accept a variety of hair textures as donations. Further cancer patients are faced with having to face society without their hair and need to be given space to embrace their new identity.

Wigs and hair extentions available in Wynberg Main Road. Ony staright hair was avaliable.

Who gets to give?

“Is my hair too Black to give back?”, is a short film produced by Lufuno Ramadwa, University of Cape Town Student and blogger.

The film enlightens viewers to think about why all hair textures aren’t accepted to make wigs as people of all races get cancer and go through a similar experience.

The video touches on the symbolic meaning we as humans attach to our hair and how it plays a large role in the formation of an identity.

Lufuno, said she did the video because her mother had cancer and she struggled to find hair that was not straight. She went on to say, “people of colour think their hair is not good enough to donate…women who have lost their hair to cancer would want to wear wigs because it’s a sense of comfort but women who are  bald are just as beautiful”. Lufuno’s comment draws on how hair holds great power over how women are perceived in society and how being a bald woman is often frowned upon.

As Lufuno has said, “hair is a small thing but is actually quite a huge thing in society” which is why hair has a deep representative meaning.

Hair today, bald tomorrow

Understanding the symbolism of hair is vital when understanding why specific hair is chosen for wigs and why wigs are initially promoted for cancer patients. There is a deep cultural and personal attachment to our hair thus losing your hair can be a traumatic experience. The issue is rooted in how many of us are socialized to base our self-worth on physical attractiveness.

“Our hair is often seen as our crowning glory, and some patients may view their hair as their most attractive feature….For many patients undergoing treatment, it’s difficult to shake this cultural and personal attachment to our hair, so experiencing hair loss may be difficult….Hair loss can be a very emotional experience for patients going through chemotherapy or radiation”

–  Rhonda Colley (mind-body therapist)

Miss Nuriya Dramat

Miss Nuriya Dramat, embracing her bald head.

Nuriya is from Cape Town and was diagnosed in February of 2015 with cancer. She believes taking charge is important when dealing with hair loss after chemotherapy.

That totally broke me.  For the first time since being diagnosed I broke down in tears.  Because whether I looked sick or not I was loosing my hair and that I could not hide away,” Nuriyhea Dramat  said when asked how it felt.

Nuriya said she would  tell other cancer patients to embrace the change and take back the power by shaving their hair off, once it is off walk around showing off your bald head, just take back control.

Bald is beautiful

Hair loss due to cancer may include the fear of rejection from loved ones and society.  There are many worldwide projects, campaigns and events that promote cancer patients to embrace their journey.

The Bald Project


be bold
Message sent by Anna about The Bald Project

The Bald Project is a project started by Anna when she was diagnosed with Breast cancer.  Anna’s project can inspire women to embrace the journey cancer takes them on. The Bald project is a heart-warming story of how someone can easily make a huge difference in the cancer community as a whole.


Images part of The Bald Project that Anne shared with me.

Be Part of the change 

Be Bold, Be Bald!

Everyone can participate in this worldwide event happening on the 21 October 2016. Once you register online and pay R145.74 (10$) to get a bald cap to wear on the 21st to help raise money and awareness for cancer organizations. These events bring together a worldwide community together through an interactive  event.  Click here to find out more.

bald 2
The be bald interactive website allows you to see how you look bald or with your bald cap.
bald for a day
The interactive activity is aimed at increasing Cancer awareness.


Wigs available for cancer patients need to include all hair textures to avoid exclusion. Understanding why female patients would want to wear a wig is important as hair is often used as a benchmark for physical attractiveness. This is made clear in lufuno’s film tackles the beauty standards of society. Being bald should be embraced through projects such as The Bald Project as it promotes the beauty of being bald. Further, the worldwide event Be Bold, Be Bald encourages everyone to actively embrace cancer patients who are bald. Nuriyhea Dramat blog and Facebook page promotes conversation around cancer. Supporting cancer patients to accept their physical appearance can help reduce their anxiety to face society.